376k+
Impressions
826%
Net Audience Growth
8.9%
Engagement Rate
Overview
The Williams-Franklin Foundation
The Williams-Franklin Foundation (WFF) is a non-profit dedicated to providing scholarships, career networking, and mentorship to HBCU students with extreme financial need. As they entered their 10th year, WFF needed a stronger brand presence and a more aggressive digital marketing strategy to attract sponsors, scholarship applicants, and event attendees during key seasons.
Details:
Industry
Non-Profit, Higher Education, Scholarships
Goals
Grow Audience & Expand Social Media Presence
What I did
How a Bold Digital Strategy Elevated WFF & Amplified HBCU Scholarships
Brand Strategy
Designed and implemented a high-impact, storytelling-driven brand strategy, incorporating educational posts, donor highlights, and student success stories.
Thought Leadership Branding
Positioned WFF as a leading voice in the HBCU space, expanding their reach beyond their initial network.
Content Creation & Graphic Design
Created high-quality visuals, branded assets, and all marketing materials, including newsletters, event visuals, and branded merchandise, while also producing high-quality video content.
Riding the Digital Wave & Making Brands Shine.
Let's collaborate and craft a strategy that fits your goals—with solutions for every budget.
Tailored Solutions
No one-size-fits-all here. Every brand is different, and I craft custom marketing strategies designed to fit your goals, audience, and industry.
Marketing Without Borders
Great marketing happens anywhere—and everywhere, meaning your brand gets strategy, content, and results—without the constraints of a traditional agency.
Strategy That Moves the Needle
Eye-catching graphics, digital ads, and smart marketing strategies don’t just make noise—they get results. I help businesses grow with data-backed marketing that actually works.